Revolutionising dementia care with behavioural science & AI
Less Distress predicts and prevents distress before it starts. Using behavioural science and AI, it helps carers understand why behaviours happen and gives clear, real-time guidance to create calmer, safer days for people living with dementia.
Understanding distress, not just managing it
Up to 90% of people with dementia experience distress behaviours such as agitation, aggression, or withdrawal. These are often signs of unmet need, not symptoms to suppress. Yet carers rarely have tools to interpret and prevent them. Less Distress bridges that gap, transforming reactive care into proactive support.
Less Distress combines applied behaviour analysis and AI to predict and prevent distress before it happens. Carers log short daily notes, and the system analyses patterns in times, places, and triggers to forecast when distress is likely. It then provides real-time, evidence-based guidance on what might be happening and how to respond.
Over time, the platform learns each person’s unique behavioural profile, giving carers predictive alerts and personalised insights that support calm, confident, compassionate care.
About Dr Emma Williams
Led by one of the world’s few behavioural analysts specialising in dementia
Dr Emma Williams founded emwillcare to make behavioural expertise accessible to every carer. With 28 years’ experience across care homes, hospitals, and community services, she combines scientific precision with empathy, bridging human understanding and AI innovation to improve dementia care worldwide.
Who We Work With
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Care Home Owners
Predict and prevent incidents to reduce costs and turnover.
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Carers & Support Teams
Gain confidence and real-time guidance to act early.
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NHS & social care providers
Improve outcomes through predictive, person-centred
Request to join Pilot Programme
We’re keen to work with people with lived experience of dementia that would like to be an integral part of the development of Less Distress. If you’re interested in working with us as part of the pilot programme then please get in touch & we’ll respond promptly!
contact@emwillcare.com